Erin Hupp’s website tell the story of her artistry and craftsmanship. This project redesigns and optimizes the user experience and crafts a better story of Erin Hupp’s work.
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Erin Hupp Ceramics houses the work of Oakland based ceramic artist, Erin Hupp.
She specializes exquisite hand-thrown tableware for Michelin-starred restaurants and creating unique, custom art pieces for homes.
Erin Hupp Ceramics serves as a gallery, online store, event space, and a narrative platform for the artist.
Erin's website faces issues compromising its effectiveness—hidden galleries, confusing navigation, and inconsistent design. These collectively result in a cluttered user experience that hinders conveying Erin's narrative.
The redesign aims to prioritize her artwork, streamline navigation for clarity, and refine the overall design for a more cohesive and engaging presentation.
HTML
CSS
JAVASCRIPT
GITHUB
In the redesign, Erin's featured works take center stage on the home page, ensuring they capture user attention. Detailed descriptions have been incorporated to enrich the narrative surrounding her art.
The website is now structured into three distinct categories: Erin's selected works, an about page, and a shop. This streamlined organization enables users to swiftly comprehend Erin's artistic journey and facilitates seamless connections for collaborations, all while preserving the visual identity of the current site.
Constructing this website served as an enlightening journey into optimizing code structure. The efficient reuse of code significantly enhanced the development process, promoting speed and ease. Furthermore, this project underscored the vital significance of a website's layout.
The inherent purpose of websites is effective information communication, necessitating a delicate balance between being concise, attention-grabbing, and intuitively designed—a challenge that becomes evident from a design standpoint.